Editorial

FEATURED: Sponsoring deals aplenty as Kurt Okraku’s mandate nears end

The renowned football administrator took office in October, 2019

Kurt Okraku’s mandate as the President of the Ghana Football Association (GFA) will come to an end in October this year after ascending the throne four years ago.

The renowned football administrator took office in October, 2019 after a third round of elections held at the College of Physicians and Surgeons in Accra.

Kurt Okraku ascended the throne at a time Ghana football was in the mud following the Anas Aremeyaw Anas number 12 video expose which uncovered the rot in Ghana football. It was also a time brands were moving away from the local football due to the ignominy the expose brought to the game.

Nevertheless, the University of Liverpool alumni decided to take the burden of rebranding and reviving the image of Ghana football upon himself by contesting for the GFA elections and after a marathon of elections, was given the nod.

Since taking over from the then Normalization Committee appointed by government, Kurt Okraku has given life to Ghana football in the area of sponsorship deals. From a brand that was stock-still to an association swimming in a bountiful sponsorship deals, signifies the level of hard work exerted by Kurt Okraku and his administration to revive and revamp the image of Ghana football.

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Even though there are plenty jobs done by Kurt Okraku since taking over the seat in October, 2019, this article will centered on the numerous sponsorship deals brokered by the affable administrator as GFA President.

Ever since he was elected the GFA President, Kurt Okraku has secured over twenty-four mouthwatering deals for the revamping of Ghana football.

After a couple of seasons without a headline sponsor for the Ghana Premier League, Kurt Okraku and his administration broke the genes by securing a bumper deal with leading online betting company, betPawa. The deal worth $6million was aimed at properly marketing and positioning the elite league to become an African phenomenon as one of the most successful and attractive leagues on the continent.

Again, on November 2, 2022, the Ghana Football Association announced a lucrative deal worth $200,000 with the Ghana Oil Company (GOIL). The deal was to make GOIL the official fuel partner of the GFA. The contract was signed at the GOIL Executive Centre at Cantonments on the aforesaid date.

And in order to drive the football sustainability within a certain period and to give football fans a special service i.e dedicated pick up and drop off area, promo codes, very affordable discounted rates and to deliver to fans an incredible experience on match days, the Ghana Football Association secured a deal with Uber.

The Ghana Football Association also has deal with Access Bank as headline sponsor for the division one league, and Betway as the Official Development Partner for the Women’s Premier League in Ghana.

Check sponsorship deals under Kurt Okraku’s administration;

1. betPawa
2. Betway
3. Max TV
4. Access Bank
5. GOIL
6. Visit Ghana
7. Melcom
8. KGL
9. Decathlon
10. Intercity STC
11. Night Angel
12. Flora Tissues
13. Cherry
14. Tempo
15. Zeepay
16. ZaZ Productke
17. Woodin
18. Uber
19. Bethel Dental Clinic
20. Awake
21. Balona
22. Mara
23. GoGo Wash
24. Malta Guinness

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