EditorialFootballGhana Premier League

StarTimes Ghana Discloses Why They Invested in the GPL

Despite the Vilification

The General Manager of StarTimes Ghana, Mrs. Akofa Banson have explained why the Digital Television Services invested hugely in the Ghana Premier League regardless of the criticism.
On January 8, 2020 the Communication Department of GFA released a statement indicating that the Association have signed a 5 year agreement with StarTimes Ghana worth 5.25million dollars as the Television Rights holder of the GPL and the MTN FA Cup competition.
In an interview with StarTimes Ghana, Mrs. Akofa Banson said, back then in 2016, the previous television right holders saw the league to be “unattractive” and “unprofitable” so they (StarTimes) saw the need to invest and make it attractive again.
“We saw what nobody could see back then in 2016, we saw that if we could put premium on this local content it will become something that Ghanaians would want to see on television and so we decided to invest in the local football “.
According to her, “as at the time we came in no Ghanaian broadcaster or Ghanaian media house was interested in the Ghanaian league, so we decided to do all the heavy lifting”.
“This is because we saw in the game what it could become”, she added.
She reiterated that StarTimes will continue to invest and do more for the local football as the stakeholders and Ghanaians believe in what they have done so far.
She lamented that their mission was not only to cover the local league but also to project the positive aspects of Ghana football to the outside world and as well give an improved coverage of the upcoming seasons.

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